The UPS Store
The UPS Store Just South of Downtown Orlando Owned and operated by people like you! 2423 S ORANGE AVE
ORLANDO, FL 32806
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store hours
HOURS OF OPERATION
Monday - Friday
8:30 am - 7:00 pm
Saturday
10:00 am - 3:30 pm
Sunday
Closed
UPS AIR PICKUP TIMES
Monday - Friday
6:30 pm
Saturday
2:30 pm
UPS GROUND PICKUP TIMES
Monday - Friday
6:30 pm
  HOURS OF OPERATION
Monday - Friday
8:30 am - 7:00 pm
Saturday
10:00 am - 3:30 pm
Sunday
Closed
UPS AIR PICKUP TIMES
Monday - Friday
6:30 pm
Saturday
2:30 pm
UPS GROUND PICKUP TIMES
Monday - Friday
6:30 pm
 
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Improve Your Response Rate With
Personalized Marketing Solutions

With the use of our personalized marketing programs, you can personalized your marketing message to make the recipient feel like you are talking specifically to them rather than just a bulk email addressed to "Dear Occupant" or "Dear Customer".

Standard Mail Merge Programs 
No doubt, you have received direct mail pieces in your mailbox that are addressed to "Occupant". You can easily tell that this is just some form letter that the sender did not even make the effort to address it specifically to you. It is probably part of 5,000 or 10,000 mailers that were sent out promoting some product or service. Chances are, you sorted your mail right over the trash can and never really paid attention to what the advertisement said. It looked like everything else we get in our mailboxes. What if that marketing piece had eye catching colors, customized graphics and text that would make you take notice because you can relate to what you see?

Studies have shown that personalized marketing collateral results in higher response rates, higher revenues and shorter transaction times while reducing overall costs. You might have seen the mail merge function in Microsoft Word or Publisher. There, you can address each document with a customer’s information held in a spreadsheet. The result might be a document that starts like this:

Personalized Programs 

Variable data systems can modify text to insert customized information like name and address and much more. It can change graphics based upon data in your file. If you have information that shows the intended recipient is a female, you could show a picture of a woman, conversely showing a man if it is going to a male. You could even customize the message each person receives based upon information you already know about that person.

Here is an example of how you might be able to customize your next marketing piece. Let’s say you are a private school or a university that has a list of prospective students that you are trying to recruit. You decide to send them a direct mail marketing piece. You could show the student a highly personalized marketing piece that utilizes personalized graphics based upon gender, age group, interest, ethnicity or any other criteria you have. In other words, not only could you change the text, but you can also change the graphics based upon data you have in your file. 

With another technology known as a PURL (Persistent Uniform Resource Locator), also known as a Personalized URL, you could then provide that student a link to a landing page that would contain information that is specific to them. You could provide them the ability to customize their experience and provide them with the necessary on-line forms to apply for admission, schedule an on-site visit to the campus or set up a meeting with an advisor in the department they are interested in. 

You might also want to gather information that you don't already have from that prospective student that would allow you to communicate with them via other channels like email, Facebook, Twitter, LinkedIn, Pinterest or other social media solutions. Gathering additional information on the prospective student from their personalized landing page provides you access to additional inexpensive marketing channels that can help build rapport with your prospective student. 

This entire concept can be applied to any type marketing for a business, a non-profit, a community association or anything else. Whether you represent a school, a car dealership, a law firm, a retail store, a veterinarians office, a manufacturer or an services company, we can provide you with the print, web and e-mail solutions that can keep you in front of your customer on a consistent basis. When they are ready to make their decision, you will be front and center and ready to welcome them into the fold. By personalizing your marketing program, you will see results in higher ROI for your efforts. The UPS Store #6193 can provide you with these technologies and the expertise to implement them. Just give us a call at 407-849-1106 and we would be happy to give you a free consultation to discuss your needs.

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